Small business owners mistakenly believe that the size of their business negates the need for strategic planning but the opposite is actually true. Its inherent size is actually what makes strategic planning more important because it can be the means for a small business to gradually evolve into a huge and thriving multinational corporation.

Planning is one of the five important functions of management, but it's arguably the most important of all because it's the first function that any manager or business owner should focus on. Planning sets the goals, mission and vision, and direction for the company. Without it, the other functions may be impossible to achieve.

A business can't, however, benefit from just any kind of planning. It must be strategic in essence to be effective. Strategic planning is a methodical process of deciding where you want your company to be in a given time frame and what you propose to do to get there.

There are different ways to let your company benefit from strategic planning so don't worry about following the so-called rules. Whatever works for your company is good enough.

Elements of Strategic Planning

Internal and External Assessment

A coach of a basketball team won't be able to map out an effective play if it doesn't know its players well, which team it will be playing against, and other related factors. The same can be said for any business manager. Before you can start working on the details of your strategic plan, you must first focus on compiling data about the external and internal environment of your company.

Outside your business, politico-legal, economic, and socio-cultural factors can affect how your business will fare in the next few years. Inside, factors such as management style and the type of workforce you have can also help or hinder your company from attaining your goal.

Setting Your Company's Goal:

Small or big, the important thing is for your business to have goals. If you can be satisfied with small and short-term goals then that's good; if you secretly desire for bigger goals then that's even better. To know if the goals you plan to work on are indeed workable, determine if they adhere to the SMART rule: specific, measurable, attainable, realistically high, and time-bound.

Rule of Majority:

Of course, as owner or manager of a business, you reserve your right to approve or nay-say any suggestion but as much as possible, allow the rule of majority to stick. Plans can only come to fruition if everyone in the company works together and you can assure yourself of their cooperation by showing them that you care about what they think.

Devising an Action Plan:

Finally, it's time to concentrate on the nitty-gritty of your strategic plan. List down possible and specific courses of action then choose what all of you deem as most suitable. Make sure that you set a definite schedule or timetable for everything but give allowances for unexpected delays and concerns. Set a budget as well.

Good luck on strategic planning for your business!

Strategic Planning is our starting point as we partner with our clients in growing their business. Need some assistance with creating the Strategic Plan for your business? Please contact us.