Organizational Excellence … How Do You Achieve It?

The success of an organization can be measured in how effectively it achieves the goals it has established for itself. Do you feel that sometimes not everyone in the organization has ‘gotten the word’ and that everyone is not operating as a focused team?

For example, you may have done a wonderful job of developing a finely tuned strategic plan. But how can you be sure ALL of your employees know their role in achieving it? It’s quite possible your employees don’t even know you HAVE a plan. In that case, your organization suffers from miscommunication, not lack of planning and it will be difficult or maybe even impossible to achieve organizational excellence.

Organizational Excellence ensures all organizational systems are aligned and functioning cohesively together. Why is Organizational Excellence so important?

Organizational Excellence provides a competitive advantage—it’s what makes your organization different from all of the other organizations in your marketplace that provide similar products or services. Continuous commitment to organizational excellence provides the tools to aggressively enhance your product/service, which in turn will assist you in building loyal customer relationships.

Organizations in today’s ever changing and global business environment need to focus on creating a loyal customer base. It costs four to five times more to acquire new customers than it does to keep current customers, and loyal customers can be counted on to come back!

Focusing on excellence provides you with the resources needed to increase your market share. Your ability to innovate is positively magnified. Bottom line your revenues grow.

There are three critical components of an organization that, when focused on, help develop a well-structured, strong, and customer-focused organization.

1. Strategic planning - An organization needs to have a Strategic Plan, and we take it one step further, they need to operationalize their strategic plan - making sure that everyone knows what part they play in the overall scheme of things and how their role/department impacts their satisfied loyal customer base.

2. Management systems (or the people side of an organization) - The people in an organization need to possess the appropriate attitudes and behaviors necessary to implement the organization’s plan and positively impact their customer base.

3. Processes - The organization must develop the needed processes or modify the existing processes from a lean or value added standpoint.

If you provide sufficient focus in all three of these areas, you will be well on the road to creating Loyal Customers who come back to you and refer you to others.

On the surface, those three components seem easy to achieve. You have a plan, your people have good attitudes (most days), and you don’t think they waste time or money on unnecessary processes. And yet there are still those days where you wonder just what your people did all day.

How can you tell if that awesome plan you spent hours laboring over is really driving the efforts of your people? An organizational assessment can help. What type of assessment should you seek?

When choosing an organizational assessment tool, look for one that allows your people to share their opinions on key areas in your company, such as:

  • Leadership

  • Strategic Planning

  • Customer and Market Focus

  • Measurement, Analysis, and Knowledge Management

  • Human Resource Focus

  • Process Management

  • Business Results

  • Sustainability

Allowing your people to evaluate themselves in these eight categories will give you a snapshot of how effective they will be in achieving company goals. Use the gathered data to help you identify where there are gaps between what you THINK to be true and what your people are TELLING you is true.

And one final word of advice: Don’t let this good data go to waste. Be sure you create a feedback mechanism for your entire staff. There’s nothing that will disengage your people faster than having them take an assessment without knowing the outcome.

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